Branding and logo identity for a local ceramicist.
Concept Mood-boards
Creating ideas to capture a cross of two aesthetics. Traditional and refined elements vs modern, vibrant and on-trend palettes and letter forms.
Logo Design Directions
Development of ideas based on feedback from the above mood-boards and initial design directions. Creating hand-drawn and brush letterforms for an authentic and honest feel. Colour palettes were chosen to reflect the look of signature painted ceramics and evoke an uplifting, artistic mood.
Finals
The final design featured abstract illustrative elements, to reflect three stacked bowls or cups. A rounded geometric typeface that communicates a modern and friendly characteristic, with a clean structure and undertones of refinement.
