Art direction and design for relaunch of the ArganOil range by Lee Stafford

Sustainably sourced, nourishing liquid gold from Morocco — ArganOil by Lee Stafford is an internationally best-selling range, relaunched in 2021 with a brand new look.

For the launch campaign, our primary focus was to visually communicate sustainability and luxury. The visual identity for the family was created with a focus on natural materials and textures to reflect environmentally conscious ingredient sourcing, whilst incorporating accent gold or liquid details to encompass distinctive premium care for dry or damaged hair.

Launched October 2021.