In-house photography and retouching for Imbue’s new product launches

From concept boards, through to set design, shooting and post production; I worked as part of a team of 3 designers to create digital assets and a set of lifestyle photography for Imbue’s latest product launches. The direction was created with a focus on curly hair liberation; expressing simplicity and playfulness.

Imbue curl care collection POS design visuals for Superdrug stores

Creating a selection of visuals for in-store POS within Superdrug stores nationwide. Capturing the core brand personality of Imbue, as well as incorporating design features from some of their latest accessory launches.