Model shoot direction and design for the launch of Lee Stafford Hair Apology

Directing a set of still model shots, used as assisting launch assets to the Rewind Damage video created for the launch of Lee Stafford’s Hair Apology intensive care range.

Indicative of playful, caring and confident moods, this set of stills insinuated the idea of ‘making amends’ and apologising to your hair after colour, heat and styling damage. Working alongside photographer David Cummings, I directed a series of images to be used on social and web platforms, along with completing post shoot retouching and colour grading to ensure this selection of assets were fitting to brand aesthetics.

Launched in March 2020.