Art direction and design for the relaunch of the award-winning Hair Growth range by Lee Stafford.

Relaunching Lee Stafford’s core Hair Growth collection. The concept for the lifestyle photography was created by focusing on the idea of 'growth' and a visual representation of strength and extension, using low angles and dramatic lighting. Working virtually with London-based creative photography studio, Tapestry, this shoot was creatively directed by Mibelle Design and Marketing teams, producing a set of powerful imagery for print and digital multi-platform use.

Launched in September 2020.