Surface design for a Limited Edition Paddle Brush — Lee Stafford

The brief was to create a trend-led design to be featured on the Lee Stafford Paddle Brush as a limited edition range. Researching Millennial and Gen Z pop culture, I created an illustrative design that took inspiration from rebellious retro and pop-punk style stickers and translated into a contemporary design that expressed 'femme power' and individuality.

The brush design was taken across the packaging, using a variation of the existing colours to create a point of difference on shelf and enhancing standout. Produced and launched in Boots stores nationwide, April 2020.