Pipers crisps are the No.#1 premium crisp brand away from home in the UK. Working towards gaining further recognition and residency in pubs and bars, the Pipers team were looking to develop a memorable box to house a variety of flavours for pub and bar owners to sample.

The design needed to be two things; premium and enhance the Pipers brand story.

‘Go Further for Flavour’.

This tagline became the inspiration behind the box concepts and final design created. Elevating Pipers unique and artistic brand illustrations of their farmhouses and ingredient suppliers across the globe, my goal was to create a box design that felt reminiscent with opening a story book, while using key brand elements to reinforce the Pipers identity.

Creating a variety of initial sketch concepts to discuss with the wider creative team and review with the client for selection of their preferred routes. Subsequently, creating 3D rendered mock-up visuals for the final selected designs before handing over to artwork and production.

Design & 3D Renders: Leilani Hayward
Creative Lead: Kris Smith
Client Lead: Tom Fletcher
Client: PepsiCo for Pipers Crisps