Walkers, the nation’s favourite crisp brand, are looking to introduce a new range of snack packs for children with higher nutritional benefits, while still being the flavours everyone knows and loves.

I was asked to create a variety of child and flavour appealing concepts using the existing current Walkers design as a core base; adding personality elements and adapting their iconic look into a brand new range.

Yummier and healthier. The key focus was to add personality to each pack and express a sense of playfulness and fun for children, while still maintaining trust and authenticity for adults/ parents by highlighting nutritional benefits.

Creating a variety of initial sketch concepts to discuss with the wider creative team and review with the client for selection of their preferred routes. I began by exploring typographic and illustrative elements for enhance the existing packs and elevated these to produce a variety of manipulatable options for market research.

Design: Leilani Hayward
Creative Lead: Kris Smith
Client Lead: Marc Halls
Client: PepsiCo & Walkers Crisps