Scalp care without compromise — Creating a range that expresses both confidence and care.

Lee Stafford’s Scalp Love range focused on inspiring scalp care consumers to no longer feel as though they needed to hide medicated products, feel shame regarding everyday scalp problems, or need to stray from their favourite professional haircare brand in order to treat their needs.

Adopting the bold and fearless personality of the Lee Stafford brand, the Scalp Love aesthetic was designed to create conversation, be distinctive and find pride in caring for both your scalp and your hair. The visual approach followed a gentle colour palette, with striking details to express confidence and personality. The core of the identity was focused on the cleanliness and lightness of bubbles, while bringing in touches of expressive playfulness in accent fonts.

Working with the Senior Designer to establish creative direction and to build the first visual assets for social and marketing use. Creating a wide range of launch materials, spanning across print, video, in-house photography and digital assets.

Photography: Danny Bird at Tapestry Studio
Creative: Ben Higgins, Leilani Hayward
PR & Marketing: Amy Miles, Charlotte Hayes, Jasmine Mountford, Lucy Rodgers
NPD: Toni Paine, Charlotte Sinoir, Rebecca Harris